THINK INSIDE THE BOX.

How do you successfully design content that is in line with your fashion brand's identity?

Sometimes, you have to THINK INSIDE THE BOX.

You might be saving a LOT of design inspirations for your social media graphics, thinking, "I want this one!" "Oh, this one too!" Now, your mood board just looks like a mess.

When you have a lot of ideas that are so broad and different, you might end up feeling lost.

You have to set limitations for yourself when designing.

1. Select which item/s you want to stand out.

Among the items in your fashion brand, choose a sub-group you want to use. Maybe you have a special clothing collection you want to feature.

2. Determine the theme/feel for the collection you are featuring.

What are the items in this collection like? Do they give a fun and free-spirited vibe? Use these same characteristics in designing.

3. Set specific colors to use

Using the theme from No. 3, select colors that would match. You can choose your brand colors, or if you want to set another palette specifically for this collection, feel free to do so!

4. Set specific font styles

You may want to use the font styles you set for your brand.

If you are working on some visuals for your fashion business and would like to ask for feedback, you can send me a message anytime and I will surely get back to you.