Tips in Creating Visual Content

As a fashion entrepreneur growing their brand online, here are some tips you may find useful as you create visual content.

I am writing this assuming you already established the WHO, HOW and WHY of your brand.

If you DO have these already, you can move on to the WHAT-- the visual manifestation of your brand.

1. What is your brand's color palette?

Depending on what you do, what you offer, and whom you serve, decide on a color palette that would represent your brand.

2. Limit yourself to two to three font styles.

What is the tone of your brand? Specific fonts have certain moods associated to them as well. Choose one for the header or title and another for the body text.

3. Use consistent photos for uniformity

You could use this tip even during your product shoot phase. Keep the quality of the photos consistent-- same color grading, same lighting, and same style. This will help to achieve uniformity in your layout.